Kroger (or Gerbes, depending on where you live) is a grocery store chain known for having great pricing for customers. There are hundreds of Kroger-branded items to choose from, so don't let this list limit how much you can save. Swapping store-brand items for name-brand items can give your wallet a big break. Be sure to use their Shoppers Plus card to get even bigger savings, cash back, and gas discounts each time you shop.
Here are 10 Kroger products that offer a similar taste, without the name-brand price tag.
Kroger Butter $3.99
Having salted butter on hand during the holiday season is a must. Stocking up during a sale is a great way to save even more money. One happy customer stated, "Hubby is very picky and has always been a 'name brand' kind of guy, but after tasting the Kroger salted butter, it's his favorite, and it's all that I buy."
Land O Lakes butter is priced at $5.49 for the same 1-lb size. We have noticed that Kroger's store-brand butter is cyclical, so it typically goes on sale at least once a month. We stock up on what we'll need when it's cheap to get us through to the next sale.
Kroger creamy natural peanut butter $2.19
Natural peanut butter is a pantry staple that can be a snack saver during busy weeks. This peanut butter contains no added sugar. One shopper said, "My husband and I have been very pleased with this peanut butter, it has a great taste. Cannot believe it does not have sugar in it, that’s how good it is."
Jif natural peanut butter is priced higher at $3.29 and lists sugar as the second ingredient on the label. They are 15-16 ounces.
Kroger hot cocoa $2.99
Having hot cocoa packets in the house is a staple treat for cold weather. The store-brand even comes with mini marshmallows included. There are also no artificial flavors, colors, preservatives, or sweetness in the store-brand.
Starbucks hot cocoa has a higher price tag of $6.99 while offering the same size 8 packets as the store-brand. It doesn't appear that any marshmallows are included.
Kroger puff pastry sheets $5.49
Easy puff pastry desserts are a lifesaver over the holidays. These puff pastry sheets are great for decadent sweets and treats for the holiday dessert table. Two sheets are included for multiple desserts or dishes. These are kept in the refrigerated section of the store.
Pepperidge Farm also offers two sheets ready to bake at $7.79 each.
Kroger milk chocolate-covered strawberries $6.49
Milk chocolate covered strawberries are a fun snack to have on hand. The combination of sweet and fruit is a delicious treat in one simple bite. These would be perfect on a charcuterie board or as a snack.
Tru fru is the name-brand comparison to this store-brand treat. It's priced at $8.99. The big difference between the two is that the store-brand uses milk chocolate as the coating, and the name-brand uses dark chocolate. Both come in 8-ounce bags.
Kroger cake pops $4.99
Everyone loves cake pops. The store-brand comes in a package of four, with confetti flavor. Convenient and fun, these pops bring joy to any day.
Bakery Fresh offers its own cake pops, sold in a package of 2 for $3.99. They are birthday cake-flavored and on a stick.
For this comparison, unit pricing shows the best value: the pack of two has a lower sticker price, but you're ultimately getting less and paying more. You would need to pay close $8.00 to get 4 items of the branded product.
Kroger ground coffee $5.99
Finding affordable coffee may feel like a chore, but the store-brand at Kroger keeps it simple. "Out of all the Kroger brand coffees I’ve tried, this is the best. A balanced light flavor. This is my new go-to," as one happy customer states.
Donut Shop sells a bag of its ground coffee for $11.99/bag. While this brand sells it in 12-ounce bags, compared to the 11-ounce bags of the store brand, it's still a far better value to stick with Kroger brand coffee for your morning cup.
Kroger waffle fries $3.69
We've had these waffle fries and really like them. Toss them in the air fryer, and they crisp right up. They're big, flavorful, and even reheat nicely. "Great price, the seasoning is perfect. I would recommend these fries to everyone."- feedback from another happy customer.
Rally's is no stranger in the fries game, but with a price tag of $5.49, the store brand offers a better value, and in our opinion, a better flavor. Both do come in the 24-ounce size.
Kroger eggs $2.98
Grabbing a larger container of eggs is a good idea during the holiday season because almost every dessert recipe seems to call for them. Having extras on hand means fewer trips to the store. One review said, "I've bought dozens of these, never an issue, best price around on sales."
Eggland's Best eggs also come 18 in a carton, but are priced at $5.49, almost double the price.
Kroger disinfecting wipes $2.69
Germs tend to arrive during the colder months and stay throughout the holiday season. Disinfectant wipes are a great way to keep doorknobs, counters, and other surfaces germ-free.
Clorox disinfectant wipes are priced at $3.99 and offer the same 35-count wipes as the store brand. Both do have other scent options in the store at the same price points listed.
Final verdict
Kroger store-brand products are a great way to cut costs. If you have a Kroger or Gerbes in your area, try swapping out a few name-brand products for Kroger-brand products and see if you can taste the difference.
Kroger appears to be adding new store-brand products to its shelves frequently, so it's safe to assume that even more options will be hitting shelves.
When you compare the pricing, it's clear that shopping store brands saves big bucks. The total cost for all the store-brand products is $41.49, and the total for the name-brand products is $67.51, resulting in a price difference of $26.02. That's a 39% savings, just by shopping store-brand products instead.
Shopping dupes for a few months can really add up to savings. Plus, if the Kroger or Gerbes in your area also has a gas station on site, you earn money off at the pump for shopping there, so that's another great reason to shop and save.
Disclaimer: Prices listed reflect Kroger’s online pricing at the time of writing. Actual prices may vary by location, inventory, and promotions.
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