Many food promotions promise a deal but still require a purchase. That’s what makes Ben & Jerry’s annual Free Cone Day stand out. For one day each year, the company hands out free ice cream with no purchase required, and the tradition returns in 2026.
On April 14, participating Ben & Jerry’s Scoop Shops worldwide will celebrate the fan-favorite event by giving customers a free scoop of ice cream. The promotion is simple: stop by a Scoop Shop location, pick your flavor, and enjoy a complimentary cup or cone.
A chance to try one of 98 different flavors
Part of what makes the event so exciting is the sheer number of flavors to choose from. Ben & Jerry’s currently offers 98 different ice cream flavors, ranging from longtime classics to creative combinations packed with mix-ins.
Fans often head straight for well-known favorites like Chocolate Fudge Brownie or Cherry Garcia, but Free Cone Day is also a chance to try something new. Many Scoop Shops carry rotating or limited flavors, so the exact options available can vary by location.
Free Cone Day has become one of the ice cream company’s most recognizable traditions. It dates back decades and has grown into a global celebration, with Scoop Shops across multiple countries participating each year.
Customers are typically allowed to return to the line for additional scoops, which is part of what makes the event so popular. Long lines are common at many locations, but fans say the chance to try their favorite flavor, or discover a new one, is worth the wait.
@snackolator broke the news that returning to the line is encouraged to try all the fun flavors.
When and where to get the free ice cream
Free Cone Day will be celebrated at Scoop Shops around the world, with participating locations handing out free ice cream during set hours throughout the day.
Participating shops plan to give away free cups and cones between 12 p.m. and 8 p.m. on April 14. They also encourage people to bring friends along and join in on the annual celebration.
Because the event is so popular, many locations see long lines forming throughout the day. However, part of the fun for many fans is joining the crowd and celebrating the return of one of the brand’s most anticipated yearly traditions.
There’s no special coupon needed and no purchase requirement. The event is intended to thank customers who have supported the brand over the years.
Be sure to check your local Scoop Shop in advance for specific hours and participation details.
A tradition that fans look forward to each year
It's still a few weeks away, so a reminder is never a bad idea. Ben & Jerry's makes it super simple to add to your calendar. That way, you won't miss the day, and you can spend your time perusing the menu and studying all the fun flavors instead.
For ice cream lovers, Free Cone Day has become an annual tradition that signals the start of spring and offers a chance to enjoy a sweet treat without spending a dime.
And for one day each year, the promise of free ice cream really is exactly what it sounds like.
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