Breast milk flavored ice cream debuts, and here is what people are saying about it

In a move that’s blending novelty with nutrition, parenting brand Frida has teamed up with Brooklyn’s boutique ice creammaker OddFellows to launch a limited‑edition flavor inspired by breast milk. Designed to honor National Breastfeeding Awareness Month and coincide with the company’s new breast pump release, the ice cream doesn’t contain actual breast milk, but aims to replicate its taste and nutritional profile in a surprisingly smooth and creamy dessert.

What we know

• It debuted on August 5, 2025. You can get a scoop at the Frida Breast Milk Ice Cream Pop Up in Brooklyn, NY (44 Water Street in Dumbo). They are also offering a limited run for national shipping through August 10, 2025.
• While pop‑ups are limited in New York City, pints can be shipped nationwide via Frida’s website.
• The flavor of the ice cream is lightly sweet, a little salty, with hints of honey and a dash of colostrum.

How much does it cost?

A single pint of Frida and OddFellows’ breast‑milk–flavored ice cream is priced at $12.99, but there is a two‑pint minimum purchase when ordering online. That means the lowest order total is $25.98.

Is it really made of breast milk?

Contrary to speculation, no human breast milk is used. The formulation relies on cow’s milk.

The ingredients include Milk, Heavy Cream, Skim Milk Powder, Sugar, Dextrose, Egg Yolks, Invert Sugar, Guar Gum, Salted Caramel Flavoring (Cane Sugar, Water, Natural Flavors, Fruit Juice, Natural Caramel Flavor), Honey Syrup (Cane Sugar, Water, Organic Honey, Natural Flavors, Lemon Juice Concentrate, Natural Honey Flavor), Liposomal Bovine Colostrum, FD&C Yellow 5, and FD&C Red 40.

What do people say about it?

On Frida's Instagram page, reactions to the breast milk–flavored ice cream have ranged from confusion to admiration for the marketing. One user had a valid question: "Does it have breast milk in it or is it to help breast milk production?" Another user had a more philosophical take on the product: "Isn’t all ice cream technically breast milk?" Many people praise the marketing: "Give the entire marketing department a huge bonus", "the marketing team needs a raise". And actually, some comments are about that, unfortunately, "it’s sold out".

Reddit users in the r/nottheonion thread had a mix of humorous, skeptical, and mildly horrified reactions to the breast milk–flavored ice cream announcement. Many quickly clarified that it’s not made with actual breast milk, just designed to mimic the flavor, though some joked, “It’s all breast milk if you think about it.” Several comments pointed out the irony of people being grossed out by human milk while drinking cow’s milk daily. Overall, the tone of the thread was dominated by jokes, disbelief, and a general sense of “we’ve officially run out of normal ideas.”