Key Takeouts
- Fall menu launched August 20, 2025, at Paris Baguette cafés nationwide.
- Features pumpkin favorites plus new cookie butter creations with Biscoff®.
- PB Rewards members get seasonal perks, including bonus points and discounts.
- New PB Rewards members get a free pastry with their first purchase.
- Round up purchases through Sept 30 to support No Kid Hungry.
The Announcement
According to the company's announcement, this year the brand is taking pumpkin season to the next level by pairing the classic flavor with an indulgent new sidekick: cookie butter. Beginning August 20, cafés nationwide will be filled with the warm aromas of pumpkin, cinnamon, and Biscoff® cookie butter as the bakery-café launches its limited-time fall menu.
“This season's menu is perfectly crafted with warm fall spices incorporated throughout our entire lineup of decadent cookie butter and traditional pumpkin favorites,” said Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America.
Beyond pastries and lattes, this year’s fall campaign carries a deeper meaning. Paris Baguette is teaming up with No Kid Hungry from August 20 through September 30, encouraging guests to round up their checks to help end childhood hunger.
What’s on the Fall Menu
Fall into Pumpkin & Biscoff® Cookie Butter Treats at Paris Baguette! Cozy cravings, officially activated. 🍂✨#parisbaguette #pb #fall #pumpkin #pumpkinspice #cookiebutter #new #pastries #coffee #cafe pic.twitter.com/SCKl5AJtWG
— Paris Baguette (@ParisBaguetteUS) August 20, 2025
Paris Baguette is crowning cookie butter as the must-have flavor of the season. From rich layers of handcrafted cake to flaky pastries and signature macchiatos, each bite and sip is infused with the perfect amount of cookie butter bliss.
- Biscoff® Cookie Butter Layer Cake: Three layers of vanilla sponge cake filled with Biscoff® cookie butter soft cream, topped with a Biscoff® cookie butter topping and Biscoff® cookies; also available in slices.
- Biscoff® Cookie Butter Cruffin: Croissant muffin filled with Biscoff® cookie butter cream, topped with cookie butter icing and a Biscoff® cookie finish.
- Biscoff® Cookie Butter King Cream Donut: Paris Baguette's signature King Cream Donut filled with Biscoff® cookie butter cream, covered in Biscoff® icing and a Biscoff® cookie.
- Cookie Butter Macchiato: Rich espresso, vanilla, and steamed milk of choice, drizzled with cookie butter sauce; available hot or iced.
The highly anticipated return of pumpkin is here, and Paris Baguette is delivering an elevated twist on the pumpkin classics you love with an array of pumpkin pie-infused creations, including:
- Pumpkin Pie Custard Tart: Buttery tart shell filled with a baked pumpkin pie custard, dusted with powdered sugar.
- Pumpkin Scone: Deliciously spiced scone, loaded with toasted pumpkin seeds and finished with a pumpkin icing drizzle.
- Pumpkin Pie Latte: Rich espresso, pumpkin purée, white chocolate sauce and milk of choice, lightly dusted with cinnamon; available hot or iced.
- Pumpkin Pie Sweet Cream Cold Brew: Cold brew sweetened with pumpkin purée and white chocolate sauce, topped off with sweet cream and cinnamon.
Perks for PB Rewards Members
PB Rewards members are in for a season filled with exclusive offers and rewards like:
- Pumpkin Challenge: Purchase any five pumpkin products between August 20th and September 9th for 50 bonus points
- $3 Medium Latte or Macchiato: Available once per week, September 1st–21st
- Cookie Butter Challenge: Purchase any five cookie butter products between September 10th and September 30th for 50 bonus points
- National Coffee Day: September 27th–29th – Free medium hot or iced coffee with any purchase
Not a PB Rewards member? Download the Paris Baguette app to join today and enjoy a FREE* pastry with any purchase! Learn more at https://parisbaguette.com/rewards/
*Free pastry for joining is only valid for new members joining with the mobile app. Purchase is required.
Paris Baguette Partners with No Kid Hungry in the Fight Against Childhood Hunger
Paris Baguette is partnering with No Kid Hungry, a national campaign focused on ending childhood hunger in the United States. From August 20th through September 30th, Paris Baguette guests can round up their total in the café or online to show their support. Every contribution helps ensure children have access to the nutritious food they need to grow and succeed.
This initiative joins Paris Baguette's Love Baked In™ program, which reinforces the brand's mission to be the heart of every neighborhood it serves—bringing people together over handcrafted food, celebrating life's small moments, and supporting causes that matter.
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